It said not having a blog means you are not a player. If you lack that personal publishing presence, that means you don’t have a voice on the modern web. It’s a position of web marketing weakness.
If you are using social media to participate and build a reputation, you need to back it up with some substance. And though some may disagree, my take is that substance frequently requires more that 140 characters.
Twitter is not enough!!!
Start by researching and saving online your bookmarks. Then create a blog where you can add your content and reflections. Only then you should start tweeting.
When I first read the post I agreed but then I thought about the man that was writing a book on twitter one tweet a day. I think it is up to each of us to use the tools available and make them work to our desires and needs.
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