Michael Dell should get credit for pioneering the direct sale of PCs to the public. The reality is he was not the first but he did it better than the rest.
When it was reported that Dell had sold a million dollars in sales using Twitter, people take notice. This is a small amount of sales for Dell but in this economy the test project was a success.
"It's not rocket science, but give them credit for jumping on it," said an executive with another PC maker. "Everyone can do the same thing--and they likely will."
"We did it as an experiment," said Dell's Bob Pearson, who heads up communities and conversation for the company. "We wanted to see whether people would sign up." By that measure, it was a success. Pearson said that about 65 Twitter groups had formed in the last half year. "It showed us that there are a certain number people who want alerts about certain types of products."
One thing is proven that online people like to share ideas and take recommendations from thier peers.
No comments:
Post a Comment